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University & Program

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I-Shou University

I-Shou University

Department of International Business Administration (IBA)

Program Level
Language of instruction
Above 90% taught in English
Fall / Spring

Our program provides several international exchange programs . We nurture future managers and leaders with an international mindest , cross-cultural communication skills and broad professional knowledge. We also train students' capacity to creat innovative solutions to bussiness problems, adress chalenges and take advantage of opportunities.We provide several local industry internship opportunities, also has the overseas internship project in summer vacation.

Program Structure: our IBA program provides two concentrations-International Marketing and International Management that students can choose to develop their professional in these two disciplines, International Marketing (IMKT) and International Management (IMGT).
IMKT: this concentration is designed to help students to develop a solid base of knowledge and expertise in marketing. It covers the foundation of marketing principles, best practices, and approaches to customer relationships. Students will learn how to think strategically about value, positioning, and competitive advantage.
IMGT: this concentration is designed to equip students with leadership and strategic international business skills necessary in a global economy. The field is suitable for individuals who wih to acquire knowledge on policy formulation and implementation so that they will be primed to engage in international business in a vibrant global business environment.


Contact information

Office of International Affairs