With the rapid development of technology, interdisciplinary integration has become the latest trend. The growth in digital data impacts many traditional businesses. Almost all businesses today face the big data challenge. The tremendous amount of data requires an equally skilled workforce to process that data. Technology has also impacted how products are marketed and consumers are served, making it difficult for traditional marketing and consumer services students to cope with the new technology-driven market realities. With that in mind, this program, with courses taught fully in English, integrates traditional business management practices with digital information skills. The program offers an “exchange” experience on campus and trains tudents to increase their global competitiveness and employability to fulfill the growing international demand for digital marketing and services.
Websitehttps://management.ndhu.edu.tw/p/412-1013-85.php?Lang=zh-tw
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