University & Program

TransWorld University

Department of Marketing Management

Program Level
Language of instruction
Taught in Chinese
Fall / Spring

The Department of Marketing Management was established in 2002, and it has been set in order to meet the need of both domestic and international industry and economic development. The aim of the department is to develop according to the existing focus of national policy on business trades to advance marketing management concepts and philosophies, high managing intellectuals for national enterprises, and undertake academic research. Also, it provides high quality client responsiveness, internationally focused and industry-linked education, as well as research and commercial services. The curriculum has been developed into the following areas of study: Marketing Planning, Marketing Practice, and Business Logistics. This prepares students to organize and control marketing activities efficiently in a highly competitive and changeable environment.


Contact information

Office of International Affairs
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