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University & Program

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Chihlee University of Technology

Chihlee University of Technology

Department of Marketing and Logistics Management


Program Level
BA
Language of instruction
Taught in Chinese
Admission
Fall / Spring

History
From facing rapid changing tendency of globalization and liberalization in commercial operation environment, marketing and logistics have seen as two of the high value-added links to contemporary supply chains in all industries in Taiwan with the mounting demand for the multidisciplinary human resources. Thedepartment officially established in 2003, which, currently offers 3 types of educational systems (night session of four-year full time BS since 2006; regulation session of four-year full time BS since 2007 and two-year full time BS since 2012), which now contains a total of 19 classes.

Mission and Development
The department offers innovation and creation-driven education in marketing and logistics studies through quality lecturing, professional training and consulting activities in the fields of marketing, distribution, exhibition, supply chain management. Two major objectives of in the department focus on deliver studentscomprehensivemarketing and logistics concepts, knowledge, skills, and practical capabilities (e.g. logistics application system, internet marketing, chain-store management, marketing planning, electronic commercial management, international shipping, and other logistics-related fields courses). In addition, thedepartment has developedtwo cross-border educational programs - "MICE (Meetings, incentives, conferences, and exhibitions) management", and "Global logistics management", – for the purpose of assisting students extend their learning capabilities to a wider scope for gaining comparative advantage in futurecareer life.

Websitehttp://englishweb.chihlee.edu.tw/files/11-1040-2405.php?Lang=zh-tw

Contact information


Office of International Affairs