1. Emphasis on development in management and professional skills, humanities, and professional ethics within context.
2. Emphasis on a combined teaching activity of theories and practices.
3. Creating a cooperation platform for schools and industries to guide research directions with experiences and reinforce the scope and effects of experience impacts with research.
1. Each student should be able to cultivate a business concept that integrates theories and practices.
2. Each student should be able to embed business ethics in academic researches.
3. Each student should be able to cultivate the capability of conducting independent researches.
4. Each student should be able to develop into international academics.
1. To carry out the concept of all-around education: Based on humanistic thinking to establish a complete value system in order to raise the level of ethical life and to balance the spiritual development for humans and materials.
2. Provide a nurturing channel for higher-level management human resources to precipitate the integration of knowledge management and professional skills, in response to the social demand for management decisions, instructions and researching, and human resource database for the industry.
3. Create a cooperation platform for schools and the industry to guide research directions with experiences and to reinforce the scope and effects of experience impacts with research.
4. Advocate on knowledge integration and under the principle of respecting academic freedom, form research teams in pursuit of excellent research performance.
5. Develop in-depth thinking on campus and practical onsite learning culture to implement an educational ideology and studying the concept of putting knowledge into action.
6. Shape the ways to diverse social learning in response to an educational trend of adults returning to school, to establish and to pursue a cognitive foundation of college-based knowledge and experiences, in order to refine the social character and position for colleges.