Department of Business Administration (Bachelor Degree)

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1. Department History
This department was established in 1994 admitting full time two-year technical college students. The year 2000 saw the addition of a full time four year program, a master’s program and a research institute were established in 2001, and a vocational master’s program was established in 2002. The current classes open for enrollment: 2 classes in the full time 4 year technical college program, 1 class in the continuing education department, 1 postgraduate class, 1 in-service master’s class. The long term development of this department adheres to the requirements of fostering professional managerial talent for industrial and government organizations in Taiwan. In addition, this department enhances the standard of business management research in southern Taiwan.
2. Philosophy
This department aims to coordinate with national educational goals, changes in the global economy, development of industrial and commercial enterprises, and the mid-long term development plans of this university. A cohesive curriculum subjects students to intensive professional training, molding their professional ethics and spirit of service to cultivate talent in business management technology.
This department is committed to grooming students, within the pulsations of the information economy era and the rapidly changing industries in Taiwan and around the world, to become business management talent that meet the full range of modern industrial requirements to serve in professional industrial management positions in human resources, marketing, finance, manufacturing, information related planning, executive, control, etc.

Core Capabilities
This department hopes that the overall curriculum development strategy based on the following four major concentrations of knowledge will help students develop 5 important core capabilities to adapt to fluctuations in future industrial trends.

Four Major Concentrations of Knowledge
1.Professional Knowledge: Emphasize the curriculum planning of the four major professional learning fields of “marketing service,” “information management,” “human resources and general management,” and “finance.”
2.Market Knowledge: Emphasize methods such as “practical industrial topics,” “case study teaching,” “touring businesses,” and “CEO forums” to let students have an even deeper understanding of industry markets.
3.Cognitive Knowledge: Utilize “CEO forums,” “general education courses,” “operation of departmental societies” to encourage participation in diverse associations and events to assist students develop knowledge in the cognitive field.
4. Implemented Knowledge: Implement various approaches such as “industry-university cooperation,” “certification courses,” “industry internships,” to achieve the functional goal of practical fields.

Core Capabilities of the Undergraduate Department
1.Independent thinking abilities: possess accurate values and an ability to think independently.
2.Professional abilities: possess business human resources, marketing, financial, manufacturing, information planning, executive and control abilities.
3.International perspective: possess basic foreign language abilities and international perspective.
4. Data processing: data collection, compilation, analysis, judgment, and application ability
5.Collaboration: possess the ability to cooperate with, be mutually respectful and accepting of, and communicate and coordinate with people and groups

Websitehttp://ba.npust.edu.tw/bin/home.php