The department upholds the school motto of "honesty and faith,” cultivating human culture, science and technology, innovative thinking and fostering an international perspective to promote practical talents. The department is comprised of five core areas: Humanities and Social Sciences, College of Business, Digital Design School of Engineering and Research Center, which focuses on teaching and research, as well as theory and practice. It is the school’s aim to provide continual development to develop enterprise-class institutions. The department concentrates on developing a professional knowledge and ability, and humane care; hardware and software construction; theoretical teaching and featured production; academic research and industry-university cooperation; and both domestic development and international exchange.