Currently, visual communication is one of the most important communication media of modern art and design. The Department of Visual Communication Design offers a four-year professional program leading to a bachelor degree. This Department provides courses that help students to learn the skills of communication through graphic media and time-base media. Basic theory and applied technology are equally emphasized; students in the Department may choose to concentrate in “graphic and multimedia design” or “animation and video art”. The “graphic and multimedia design” track focuses on graphic visual elements, including lettering design, typography, printing, computer drawing and images, advertising design, photography, web graphic design, multimedia, etc.The “animation and video art” track focuses on video production, including: animation, art film, commercial film, video art, etc.