GIECT aims to
· train gifted young scholars in the field of tourism studies, as well as tourism professionals with strong expertise in European cultures.
· cooperate with major European universities to enhance international student and intercultural exchange.
· increase national competitiveness by intertwining tourism and culture through academic research and cooperation with the tourism industry.
· integrate existing resources with a view to increasing the familiarity of the Taiwanese public with European cultures.
· stimulate Europe-relates research in Taiwan.