University & Program

Tatung University

Department of Business Management


Program Level
Bachelor / Master
Language of instruction
Above 90% taught in English
Admission
Fall

This department was founded in 1963 after being approved by the Ministry of Education. In response to the trend of globalization, a graduate school was established in 1976. In 1999, an EMBA program was set up to provide managers with professional knowledge and skills to advance their careers. This department and graduate institute aims to foster business managers, equipping them with managerial expertise, foreign language proficiency, the ability of utilizing information technology, and global perspective.

Primary Research Areas
• marketing management, consumer behavior, customer relationship management, internet marketing.
• strategic management, international business, innovation, entrepreneurship
• human resource management, knowledge management
• production and operation management, supply chain management
• corporate finance, corporate governance, financial statement analysis, managerial economics.
• quantitative methods, applications of multivariate data analysis in marketing research and management

Core Courses:
Undergraduate:
Accounting, Economics, Introduction to Business, Introduction to Management, Statistics, Marketing Management, Cost Accounting, Production and Operation Management, Financial Management, Human Resource Management, Organizational Behavior, Strategic Management, International Business, Innovation Management
MBA and EMBA Program:
Managerial Economics, Managerial Accounting, Consumer Behavior, Marketing Research, Human Resource Management, Production and Operation Management, Corporate Finance, Strategic Management, Management Science, Multivariate Analysis, Research Methods, International Business Management, International Marketing
Course Requirements:
● Undergraduate: 81 required credits plus a minimum of 47 optional credits.
● MBA degree: 39 required credits, a minimum of 9 optional credits, and 4 credits for thesis.
● EMBA: 14 required credits, 30 optional credits, and 4 credits for thesis.



Websitehttps://mba.ttu.edu.tw/

Contact information


Office of International Affairs
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