The Bachelor of Arts in Communication program was started in 2013. Its emphasis is on humanities, science and technology, design, marketing, and integrated communication. Communication theory is the foundation of the course enabling the understanding of film, television, print media, journalism, as well as different marketing methods. The degree program curriculum combines art, design, cultural and historical literacy, and business management skills from various fields in able to create a digital video and audio presentation thereby making good use of communication theory to enhance the students’ use of multiple applications and improve their communication ability.
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